Posterplus
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Project Description
Posterplus Media Group was one of the first clients of Essence and since then numerous websites have been developed for the company. The latest of these websites is the new Posterplus website which was launched August 2011.
The main aims of the new website were to bring it up to date from both a visual standpoint as well as a technical one. Over the years the existing website had become tired and outdated due to the world wide web being a constantly evolving medium.
The new website layout not only displays Posterplus' unique products in a much more appealing and professional way but incorporates numerous 'calls to action' to encourage enquiries or further investigation. Finding the information the visitor requires has been made much easier and the information provided within is much more comprehensive.
The final factor in the redesign of the Posterplus website, and possibly the most important, was improving the search engine friendliness of the site. A large array of search engine optimisation (SEO) techniques were employed while building the website to guarantee the site's success in search engines such as Google, Yahoo and Bing.
